Capabilities

We think of analytical capabilities in a number of dimensions. You typically find that an analytical person will span several of these - though we've never met anyone who spans them all!. If you don't find what you are looking for on this list then don't despair. If you send us a note we can still tell you if we can help.

  • Application Areas
    • Marketing Analytics
    • CRM
    • Market Research
    • Anomaly Detection
    • Business Performance Measurement
    • Biomedical analytics
    • Credit Scoring & Risk Analysis
    • Advanced Digital Analytics
      • Personalisation & Recommendation
      • Multivariate Testing
      • Behavioural Targeting
      • Psychological Targeting
  • Analytical Areas
    • Data Mining 
    • Predictive Analytics
    • Statistical Analysis
    • Web Analytics
  • Methodologies. There are too many of these to mention but here are some of the more common ones.
    • Traditional Statistics, Bayesian Statistics, Decision Trees, Neural Networks - Artificial Intelligence(AI), Link Analysis, Cluster Analysis (Statistical and AI)
  • Roles
    • Analysts
    • Consultants
    • Solution Architects
    • Developers
    • Project/Program Managers
  • Software Tools
    • Data Mining, Predictive Analytics & Statistics. We've grouped these together for now as you tend to get a mixture of methods in all of them.
      • SPSS Statistics, SPSS Clementine, SAS, SAS Enterprise Miner, Oracle Data Miner, KXEN, Salford Systems, R, S-PLUS, BMDP
    • Web Analytics
      • Google Analytics, Omniture (Various), WebTrends, Site Intelligence (VBIS)
    • Databases. Broadly speaking they hold the data, allow us to manage it, and increasingly they host the analytical algorithms that do everything from Reporting to Predicting
      • SQL Server, Oracle, MySQL

We'll be taking time to describe all of these dimensions in more detail shortly.